Vyvanse Logotype for Shire Pharmaceuticals
The Kaplan Thaler Group, a NYC based ad agency and client of Brainchild Studios, was tasked with developing the brand identity for a new ADHD drug being brought to market by Shire Pharmasuticals. Brainchild Studios was brought in to tackle the design of the brand mark. At the time the actual name of the product was still in flux (eventually to be called Vyvanse). 2 different names were explored (Lyseta and Atendex) with the understanding that even they were not guaranteed. One of the biggest challenges was the need for the logotype to be flexible enough that the letterforms could be swopped out once a name was approved. Below is a portion of one of the later phases of the exploration. Fonts and concepts had been narrowed down at this point and a color scheme committed to.